Domestic electronic cigarette market development strategy recommendations

Through the years, the Ekmizer Electronic Cigarette industry is developed from the nation, marketplace construction abroad. State Board in the yearly perform conference has indicated, ought to attach wonderful importance to the electronic cigarette and also other tobacco goods, analysis and growth of new, electronic cigarette with smoke on a transform in attitudes, electronic cigarette policy risk is enormously lowered. We feel that in an more and more grim backdrop of tobacco control, the electronic cigarette being a good alternate to standard cigarettes, has to begin in our country can be a substantial probability occasion, but China has extra than 300 million smokers, a large market place area.



Build the domestic macroeconomic electronic cigarette industry survey forms, like forms of macroeconomic macroeconomic atmosphere, pure surroundings, industry environment.

one, the macroeconomic atmosphere and the all-natural environment, which includes the current political setting and investigate legal and regulatory atmosphere.

two, the macro industry environment, which includes the electronic cigarette market place outlook survey, the total provide and total demand electronic cigarette industry framework, profits electronic cigarette provide and demand examination, the proportion of worthwhile corporations, field income charges.



A feasibility analysis

1, market feasibility examination

Electronic cigarettes sold abroad began several many years ago, until eventually now employed for lots of many years abroad, overseas practical experience demonstrates that successful electronic cigarette is also during the domestic market, the electronic cigarette at the very least declare to get a balanced green products, not merely for regular tobacco smoking the unsafe also harm the individuals all-around, so the electronic cigarette to regular cigarettes with regards to competitiveness continues to be pretty sturdy. Currently the nation is obtained from the substantial tobacco tax is definitely the largest problems of tobacco handle, electronic cigarette alternate to tobacco so there is hope but long way to go.



Domestic electronic cigarette continues to be questioned is no matter whether the purpose of smoking cessation, with or with no harm to persons, countless persons with the use of smoking cessation achievement fee continues to be substantially larger than in other means, for the harm this man just about non-existent. Not how to create this marketplace, as well as the vast majority of domestic companies of electronic cigarette electronic cigarette 98% are sold abroad, with the implementation of nationwide tobacco handle, electronic cigarette market market place prospects are extremely impressive, all the more compared to the general population of domestic smokers the total population of some countries, so the domestic income of electronic cigarette market is possible.



Two, money feasibility analysis

Electronic cigarette http://www.ekmizer.com/ resellers domestic requires large fiscal backing, brand promotion and advertising of solutions plus income planning phase necessitates lots of manpower and material resources and money sources.



2nd, do all sorts of electronic cigarette wellbeing care quality and safety of food safety certification certification. Electronic cigarette business turn the nation, ought to do the following prepare:



one, do market place exploration, surveys counterparts in domestic product sales, to entirely recognize the industry opponent's marketing technique, analyzing opponents and their items come across their competitiveness is investigating selling, competitive problems, the competitive landscape at this stage, are free of charge competition or monopoly, oligopoly is still crowded. What type of competitors to find out the coordinates with the location of our picked approach is usually to target target, differentiation or low value inside the industry coordinates. Then determine the positioning of their products, item revenue evaluation is aspect from the object of mass consumption or high-end shopper groups, or various grades of comprehensive coverage on the final determination on the cost, after which promoting brand promotion and publicity.



Using the improvement of living specifications, shopper well being awareness improved, intensified government regulation as well as standard manufacturers more and more motivated by other elements, the electronic cigarette market positioning need to be done: brand positioning, functional orientation, the crowd positioning, regional positioning.



two, good brand publicity and promotion, promoting, participating in many of the display, you may do some difficult advertising, attain well-known functions, such as bus body advertising, item promotion ascertain slogan, which include "smoking is no longer health and fitness expenses, "Smoking is no longer a protection risk", "enjoy free of charge health smoking", "smoking = quit."



3, fantastic product sales, domestic electronic cigarette resellers, individuals are public, end customers of our goods, but we must nevertheless be the key targets of your business enterprise dealers across the country while in the advancement of agents to search out a domestic distributor massive shopping malls cooperation which include the well-known supermarket merchants Wal-Mart, Carrefour, Vanguard, and so on., by their revenue channels for publicity, growth agents and other distributors to join commission by the way as propaganda, with many additional thriving advertising programs to promote, electronic cigarettes also as health care solutions to your main pharmacies, manufactured a fine for a 2nd house from the clerk towards the item around the retail ease shop kiosks around the nation, following the brand break out the inevitable fantastic organization to do.



four, superior domestic own official internet site, qualified web-site as a way to promote the advancement and exchange, can make comparison amongst peer corporations, as well as regional product sales do services might be set up to fix the problem encountered by buyers, with clients to establish a very good connection.



5, do the major domestic B2B internet site: thorough B2B portal Taobao, HC, Ali Baba, in specialist electronics cigarette electronic cigarette on the internet B2B portal.



6, great advertising multi level marketing:

Forum advertising and marketing, target buyers gathered at a neighborhood forum to post small business data; cluster marketing and advertising, Ali Want Want Group blog site in some group enterprise microblogging group released data linked attractive; Email marketing and advertising, internet search engine Baidu promotion; membership promoting, in lots of domestic e-commerce platform to publish their particular facts; exchange backlinks, cooperation with main business enterprise platform internet site that enables the marketplace acknowledged cognition.



Channel Advertising: participate in some B2B trade fairs, trade fairs.



Field events: consider component in additional sector occasions. For those who even electronic cigarette sector events not participate, then later on to enhance the track record in the market and do one thing quite complicated. Get aspect in business events, to ensure that extra peers know and comprehend your brand presence and value on the electronic cigarette field, even though you don't participate in the occasion, is not going to allow peers really feel you this brand is not to die? Analogy that A and B the two companies are doing electronic cigarette giant, a sizable exhibition over the go, if A and B don't have to go, we will not believe it really is not because of firm B to die? So you want all people to get acknowledged you, recall you, you might have several appearances.



Direct marketing; recruiting direct income personnel moreover to a fixed spot of business enterprise to sell merchandise right to buyers



Brand marketing and advertising: marketplace segmentation, our product sales target in to the end shopper and intermediate agents, joined our distributors, promoting strategies for various products in line with distinctive client groups.



seven, by e-commerce operation



8, including the improvement and growth of supply and demand is too huge to exchange common electronic cigarette electronic cigarette tobacco giant to do domestic enterprises can set up branch in each area to supply more employment opportunities. Can develop agents, an agent ?? two agents ?? three agents. Can develop our distributors at the same time as merchants, advertising approaches, promotional pursuits immediately after stationed in key purchasing malls.