2014年10月22日星期三

Domestic electronic cigarette market development strategy recommendations

Through the years, the Ekmizer Electronic Cigarette industry is developed from the nation, marketplace construction abroad. State Board in the yearly perform conference has indicated, ought to attach wonderful importance to the electronic cigarette and also other tobacco goods, analysis and growth of new, electronic cigarette with smoke on a transform in attitudes, electronic cigarette policy risk is enormously lowered. We feel that in an more and more grim backdrop of tobacco control, the electronic cigarette being a good alternate to standard cigarettes, has to begin in our country can be a substantial probability occasion, but China has extra than 300 million smokers, a large market place area.



Build the domestic macroeconomic electronic cigarette industry survey forms, like forms of macroeconomic macroeconomic atmosphere, pure surroundings, industry environment.

one, the macroeconomic atmosphere and the all-natural environment, which includes the current political setting and investigate legal and regulatory atmosphere.

two, the macro industry environment, which includes the electronic cigarette market place outlook survey, the total provide and total demand electronic cigarette industry framework, profits electronic cigarette provide and demand examination, the proportion of worthwhile corporations, field income charges.



A feasibility analysis

1, market feasibility examination

Electronic cigarettes sold abroad began several many years ago, until eventually now employed for lots of many years abroad, overseas practical experience demonstrates that successful electronic cigarette is also during the domestic market, the electronic cigarette at the very least declare to get a balanced green products, not merely for regular tobacco smoking the unsafe also harm the individuals all-around, so the electronic cigarette to regular cigarettes with regards to competitiveness continues to be pretty sturdy. Currently the nation is obtained from the substantial tobacco tax is definitely the largest problems of tobacco handle, electronic cigarette alternate to tobacco so there is hope but long way to go.



Domestic electronic cigarette continues to be questioned is no matter whether the purpose of smoking cessation, with or with no harm to persons, countless persons with the use of smoking cessation achievement fee continues to be substantially larger than in other means, for the harm this man just about non-existent. Not how to create this marketplace, as well as the vast majority of domestic companies of electronic cigarette electronic cigarette 98% are sold abroad, with the implementation of nationwide tobacco handle, electronic cigarette market market place prospects are extremely impressive, all the more compared to the general population of domestic smokers the total population of some countries, so the domestic income of electronic cigarette market is possible.



Two, money feasibility analysis

Electronic cigarette http://www.ekmizer.com/ resellers domestic requires large fiscal backing, brand promotion and advertising of solutions plus income planning phase necessitates lots of manpower and material resources and money sources.



2nd, do all sorts of electronic cigarette wellbeing care quality and safety of food safety certification certification. Electronic cigarette business turn the nation, ought to do the following prepare:



one, do market place exploration, surveys counterparts in domestic product sales, to entirely recognize the industry opponent's marketing technique, analyzing opponents and their items come across their competitiveness is investigating selling, competitive problems, the competitive landscape at this stage, are free of charge competition or monopoly, oligopoly is still crowded. What type of competitors to find out the coordinates with the location of our picked approach is usually to target target, differentiation or low value inside the industry coordinates. Then determine the positioning of their products, item revenue evaluation is aspect from the object of mass consumption or high-end shopper groups, or various grades of comprehensive coverage on the final determination on the cost, after which promoting brand promotion and publicity.



Using the improvement of living specifications, shopper well being awareness improved, intensified government regulation as well as standard manufacturers more and more motivated by other elements, the electronic cigarette market positioning need to be done: brand positioning, functional orientation, the crowd positioning, regional positioning.



two, good brand publicity and promotion, promoting, participating in many of the display, you may do some difficult advertising, attain well-known functions, such as bus body advertising, item promotion ascertain slogan, which include "smoking is no longer health and fitness expenses, "Smoking is no longer a protection risk", "enjoy free of charge health smoking", "smoking = quit."



3, fantastic product sales, domestic electronic cigarette resellers, individuals are public, end customers of our goods, but we must nevertheless be the key targets of your business enterprise dealers across the country while in the advancement of agents to search out a domestic distributor massive shopping malls cooperation which include the well-known supermarket merchants Wal-Mart, Carrefour, Vanguard, and so on., by their revenue channels for publicity, growth agents and other distributors to join commission by the way as propaganda, with many additional thriving advertising programs to promote, electronic cigarettes also as health care solutions to your main pharmacies, manufactured a fine for a 2nd house from the clerk towards the item around the retail ease shop kiosks around the nation, following the brand break out the inevitable fantastic organization to do.



four, superior domestic own official internet site, qualified web-site as a way to promote the advancement and exchange, can make comparison amongst peer corporations, as well as regional product sales do services might be set up to fix the problem encountered by buyers, with clients to establish a very good connection.



5, do the major domestic B2B internet site: thorough B2B portal Taobao, HC, Ali Baba, in specialist electronics cigarette electronic cigarette on the internet B2B portal.



6, great advertising multi level marketing:

Forum advertising and marketing, target buyers gathered at a neighborhood forum to post small business data; cluster marketing and advertising, Ali Want Want Group blog site in some group enterprise microblogging group released data linked attractive; Email marketing and advertising, internet search engine Baidu promotion; membership promoting, in lots of domestic e-commerce platform to publish their particular facts; exchange backlinks, cooperation with main business enterprise platform internet site that enables the marketplace acknowledged cognition.



Channel Advertising: participate in some B2B trade fairs, trade fairs.



Field events: consider component in additional sector occasions. For those who even electronic cigarette sector events not participate, then later on to enhance the track record in the market and do one thing quite complicated. Get aspect in business events, to ensure that extra peers know and comprehend your brand presence and value on the electronic cigarette field, even though you don't participate in the occasion, is not going to allow peers really feel you this brand is not to die? Analogy that A and B the two companies are doing electronic cigarette giant, a sizable exhibition over the go, if A and B don't have to go, we will not believe it really is not because of firm B to die? So you want all people to get acknowledged you, recall you, you might have several appearances.



Direct marketing; recruiting direct income personnel moreover to a fixed spot of business enterprise to sell merchandise right to buyers



Brand marketing and advertising: marketplace segmentation, our product sales target in to the end shopper and intermediate agents, joined our distributors, promoting strategies for various products in line with distinctive client groups.



seven, by e-commerce operation



8, including the improvement and growth of supply and demand is too huge to exchange common electronic cigarette electronic cigarette tobacco giant to do domestic enterprises can set up branch in each area to supply more employment opportunities. Can develop agents, an agent ?? two agents ?? three agents. Can develop our distributors at the same time as merchants, advertising approaches, promotional pursuits immediately after stationed in key purchasing malls.

2014年10月20日星期一

It really is reported that Hong Kong's most fashionable electronic cigarette



Assessment: It really is reported that Hong Kong's most fashionable e-cig online guitar gentry stationed Lynx. The brand's move, indicating a dynamic modern electronic cigarette. Insiders claim the electronic cigarette brand guitar gentry under no circumstances cooperate with other third-party electronic organization platform. The Hong Ji Shen Bo proud to announce the upcoming settled Lynx, Lynx are going to be the guitar outdoors the nation gentry Chuguan network first authorized electronic business enterprise platform. Electronic cigarette info message: Kat gentry electronic cigarette brand not long ago announced that the Hong Kong Global Restricted Ji Shen Bo Ao brand's flagship shop this month officially landed Alibaba's Lynx platform. Kat gentry - Hong Kong's famous electronic cigarette brand names, which include its very own genuine Italian descent h2o and top simulation smoke GEESUN other merchandise. At present, h2o with shops in in excess of ten cities in Rome, Italy Frosinone and so on. It really is reported that Hong Bo Ao brand picture for demanding, Kyrgyzstan gentry brand names of e-cigarettes never ever cooperate with other third-party electronic business platform. The Hong Ji Shen Bo proud to announce the upcoming settled Lynx, Lynx will probably be the guitar outdoors the nation gentry Chuguan network initially authorized electronic organization platform. By Kat gentry flagship store, consumers can not only conveniently buy guitar gentry electronic cigarette solutions, but also can participate in on the web interaction. Kat gentry curiosity based mall members often launch exclusive on line purchasing population of merchandise and activities. Do on the internet and offline keep equally beautiful, equally interesting. Lynx can be accelerating the introduction of much more worldwide style brand names, trend brand technique was promoted for the initial 5 days of cat 2014 Approach. Lynx CEO had previously pointed out, the core brand style concept as "the most trendy in Chinese e-commerce web-site which people can select to feel quite possibly the most trendy merchandise." This guitar gentry electronic cigarette brand is committed to construct exactly. Hong Bo Ao CEO Eric shareholders around the Board of Directors stressed the corporation is acknowledged for Lynx mode, Lynx model will permit it to preserve handle of their brand image. With all the quick growth of China's economic climate, the client marketplace continues to broaden towards the 2nd and third tier cities. Lynx with its handy devoid of geographical restrictions benefit rapidly cover these parts, these parts become mainstream life style mainstream crowd. Thus, the main businesses have entered the e-commerce platform, quickly covering the second and third tier Chinese urban customers. This collaboration signifies that Kyrgyzstan gentry manufacturers of electronic cigarettes can help the Lynx platform covering a broader area of ??second and third tier cities and county degree. But additionally for your north to Guangzhou-Shenzhen together with other cities to supply easy on line buying crowd purchasing channel. Kat gentry as an electronic cigarette http://www.ekmizer.com/ from the discipline leader, with its very own strengths from the standard regions, coupled with intensive on the web channels, I believe during the potential from the domestic electronic cigarette market place will complete a terrific deal!

2014年10月18日星期六

Ranking standing quo foreign electronic cigarette brands

BAT, E-SWISHER electronic cigarette online solutions. Founded in 1902 and headquartered in London, England British American Tobacco Group (British American Tobacco, known as BAT) may be the world's second greatest tobacco listed companies. Because the world's major worldwide tobacco company, the group has operations in extra than 180 markets around the world, with a lot more than 80 factories in 64 countries, there are actually 24 projects and 21 tobacco expanding tobacco redrying plants in a lot more than 50 markets in leader. International industry share of 10.7 % from a 94-year rose to a lot more compared to the existing 15%, while in the globe and employs additional than 9 million people.

 The enterprise accomplished international achievement owes significantly to its superior merchandise high-quality, hugely inventive advertising strategies and effective distribution channels. BAT main international brands together with 555, Kent, Benson & Hedges, Hilton, Governor, Kabi promptly shipped, each in a different part of the industry for the sale of objects. After the merger with Rothmans, BAT's brand portfolio will add Cartier, Rothmans, Dunhill, Wei Hao, black and Huangzhuang other manufacturers.



 These global brand names can be broadly divided into three categories: The first category is an global brand, you will find 555, Kent, Rothmans, etc. These brands sold in over 100 nations, may be the core company and profit source BAT; the second type is a regional manufacturers such as British American Tobacco produced in Europe some manufacturers, some brand names produced in Brazil. The third category is only in a country or a place selling brand names, such as joint venture plant in China's "Black Cat" and "gentleman bamboo" brand.



 Imperial Tobacco Group, the Ruyan electronic cigarette. Imperial Tobacco is the globe tobacco industry in recent years, the pace of development main a "dark horse." After the 1996 independent from Hanson Group, Imperial Tobacco is a organization focused on the United Kingdom, annual cigarette sales of only 40 billion or so regional organizations. However, through a series of bold cross-border mergers and acquisitions, the firm has become today's Imperial Tobacco operates in much more than 130 nations and regions, business scale ranks fourth while in the world's large multinational tobacco organization, its rapid development momentum so that other multinational tobacco corporations feel relatively pressure. Imperial Tobacco has 21 cigarette factories, seven cigar factories (which include hand-rolled cigarette factory) and four cigarette mills, for 14,910 employees worldwide, with total assets of 6.26 billion pounds. Acquisition of China's smoke.



 Japan Tobacco Worldwide. Japan Tobacco Industry Corporation is currently Japan's only tobacco monopoly enterprise, its predecessor is operated by the Japanese Ministry of Finance Japan Monopoly Corporation. Founded in 1904, in 1949 to Japan Monopoly Corporation, and since then he has been in charge of the Japanese domestic tobacco, salt monopoly rights. Tobacco varieties, production and distribution of planting, purchasing, processing, cigarette production and material goods and the corresponding high degree of monopoly export small business.



 Philip Morris Global, the electronic cigarette http://www.ekmizer.com/ MARKTEN. Philip Morris Global (PMI) is definitely the main worldwide tobacco firm, with the world's top 15 brand names while in the seven, which include the world's largest cigarette brand Marlboro. Philip Morris International's staff has extra than 7.7 million folks, and its goods are sold in approximately 160 countries. You can find 60 factories in the world. In 2009, the corporation estimates that occupy the worldwide cigarette marketplace outside the United States 15.4 percent market share, and does not include the 26% of the global marketplace share outside of China and the United States.





 Reynolds Tobacco Enterprise (First Mingleinuoshi enterprise) was founded in 1875, when 25-year-old Mr. Reynolds (Richard Joshua Reynolds) began in North Carolina Winston (Winston) began operating a small town chewing tobacco manufacturers. Chewing tobacco during the organization, he correctly foresaw tobacco smoking will be popular, and began to reform the tobacco formulation, promoting and packaging. 1913, Renault has introduced something referred to as "Camel" (Camel) brand cigarettes, for the first time in several different types of tobacco mixed, later referred to as "American blend"; 1913 Reynolds Tobacco Firm launched a cigarette 20 installed Packing;



 NJOY corporation, founded in 2006, is the electronic cigarette items industry leader, according to figures provided by Nielsen Scan Track convenience store in 2012, it occupies 38.5% dollar market. Vito Maurici senior vice president of sales and distribution of NJOY's, said: "We are very excited to be Sheetz business to sell extra and extra NJOY Kings electronic cigarette to adult smokers ranks .NJOY convenience stores will continue to develop our distribution and market place share. "NJOY Kings will be sold in Pennsylvania, Virginia, Maryland, West Virginia, Ohio and North Carolina, much more than 430 Sheetz convenience stores. Established in 1952 in Altoona, Pennsylvania Sheetz company, is America's fastest developing, family-owned and one of the hotel chain operator convenience, the annual income of a lot more than 5 billion U.S. dollars, and employs 15,000 men and women. NJOY electronic cigarette Hopkins



 Raleigh Ladd, in October 2013, the American Tobacco Firm has acquired Raleigh Ladd (IN OCTOBER THE Company EXPANDED ITS E-CIGARETTE Small business TO THE UK BY ACQUIRING SKYCIG) the electronic cigarette enterprise British enterprise known as SKYCIG's. E-CIGS Enterprise acquired the 12 months 2012, but also for Raleigh Ladd tobacco contributed to the company's earnings.



 Jia Muqi (GAMUCCI) electronic cigarette is the UK's leading healthcare businesses IASO brands, listed in London in 2007, entered the Chinese marketplace in 2011. Jia Muqi (GAMUCCI) is definitely the electronic cigarette industry within the high-end manufacturers, luxury level for tobacco solutions, but also recognized since the safest, best electronic cigarette taste.



 Nicolites would be the UK's greatest electronic cigarette brand, through a large number of national retailers, together with Tesco, ASDA, Sainsbury supermarket chain, Superdrug chain, high excellent supermarkets, WH Smith stores, Martin McColl stores, and more than 10,000 independent pharmacies and convenience stores. Founded in 2007 and headquartered in Birmingham, Nicolites has grown into a company worth millions of pounds, has an worldwide distribution network of the company.



 Nhoss French electronic cigarette organization, Nhoss expects its turnover to increase by extra than double next 12 months, much more than 20 million euros. While in the November 25 press release, Nhoss company's development has been described as "extraordinary" the production of electronic liquid own brand of Nhoss firm started in 2010, its turnover in 2011 amounted to ? 150,000, while By the end of this year, this figure will grow to approximately ten million euros.



 Philip Morris USA, the largest cigarette maker Feimo Elijah Atta's launch of its first electronic cigarette MARKTEN (MarkTen)



 Lorillard Tobacco Enterprise through the acquisition of blu ecigs become America's first three major tobacco organizations to enter the electronic cigarette company of the business, a listed organization abroad.



 BAT in December 2012 announced that it acquired the manufacturing license Intellicig electronic cigarettes CN Inventive Company, electronic cigarette goods E-SWISHER of NJOY Logic such as NJOY Kings and new merchandise are gaining much more and a lot more retail space , distribution of NJOY's newest electronic cigarette NJOY Kings Sheetz will sell NJOY electronic cigarette organization



 Raleigh Ladd American Tobacco Business for its BLU CIG electronic cigarette products has been carried out innovative transformation.



 Reynolds American subsidiary VAPOR CO electronic cigarette enterprise has launched VUSE E-CIGS electronic cigarette merchandise on the marketplace.



 BAT 2012 acquisition of UK-based CN LIMITED electronic cigarette electronic cigarette enterprise to produce its main business, then introduced to the industry a products identified as an electronic cigarette E-SWISHER's.



 BAT has been launched in July 2013 the company's first electronic cigarette brand --VYPE

2014年10月16日星期四

China is anticipated to build electronic cigarette tobacco nevertheless dominated China

Through the point of view of raw components, in accordance using the provisions of "Dangerous Chemical substances Management Regulations", "nicotine (nicotine)," "nicotine compounds and formulations" are listed as hazardous chemical compounds. Hazardous chemical substances production, operation, use and so need to comply using the provisions of "dangerous chemical compounds regulations". Nicotine as tobacco extract, also topic to stringent regulation. From a revenue standpoint, the implementation on the domestic tobacco monopoly program ("includes cigarettes, cigars, tobacco, redried leaf tobacco, tobacco, cigarette paper, cigarette tow, tobacco machinery, which include the tobacco monopoly commodities, their production, product sales, import and export monopoly management have to put into action the law, as well as implementation on the tobacco monopoly license program ").



 Long term leader-led, e-cigarette online within the domestic market acceptance is anticipated to quickly enhance. Tobacco system from the nation in depth retail distribution channels (greater than 500 million households) is expected to speedily create electronic cigarette sales channels. Exploration and growth, the domestic tobacco business enterprise leader in the research of flavors and fragrances, is expected with its main technological innovation, analysis and development in the areas of e-cigarettes taste closer to conventional domestic cigarette taste, enhance consumer acceptance. Perform the unique channel rewards, common cigarette businesses accounted for restructuring possibilities. Standard cigarette smoke enterprises and companies have a extended historical past of cooperation, when it comes to merchandise high quality, stability, delivery guarantee time period, and so forth. all have far better qualifications, is expected to delight in a natural advantage during the potential process of transition channels of electronic cigarettes in new company establish barriers to entry.



 At the moment, Shanghai Green new and currently established a joint venture company Dongfeng shares Zhen Yue Xin Jian, bilateral cooperation, with better coverage from the downstream channels; focusing on electronic cigarette merchandise, the layout of potential outbreaks on the domestic market place. In terms of 3-5 many years time dimension considerations, domestic electronic cigarette market opening, will present a tremendous marketplace space to the Division of Enterprise common cigarette. We performed a sensitivity estimates, the domestic cigarette electronic cigarettes accounted for 10% industry share from the standard, conventional cigarette organizations accounted for 20% carried Department estimates, the corresponding market reached 23 billion yuan.



 Field production patterns scattered channels possess the benefit of long term enterprise is expected to turn into the industry consolidator. At current, China will be the greatest producer of electronic cigarettes, greater than 90% from the estimated global e-cigarettes produced ??in China, and Shenzhen as the gathering place of electronic products, includes a finish industrial chain advantage, with virtually a thousand electronic cigarette producers. As the market place matures, the present decentralized electronic cigarette http://www.ekmizer.com/ manufacturing sector inside the future might be to integrate. Future channel edge businesses with steady orders anticipated resources, leading business consolidation, the completion of the complete layout of your electronic cigarette industry chain, such as batteries, smoke oil parts, strengthening the handle of upstream energy, whilst the industrial chain to acquire more profit.

2014年10月15日星期三

China is expected to build electronic cigarette tobacco nonetheless dominated China

Through the standpoint of raw materials, in accordance with all the provisions of "Dangerous Chemicals Management Regulations", "nicotine (nicotine)," "nicotine compounds and formulations" are listed as hazardous chemical compounds. Hazardous chemical substances production, operation, use and so must comply with the provisions of "dangerous chemical substances regulations". Nicotine as tobacco extract, also topic to rigid regulation. From a sales point of view, the implementation in the domestic tobacco monopoly procedure ("includes cigarettes, cigars, tobacco, redried leaf tobacco, tobacco, cigarette paper, cigarette tow, tobacco machinery, such as the tobacco monopoly commodities, their production, income, import and export monopoly management have to apply the law, as well as the implementation from the tobacco monopoly license technique ").



 Long term leader-led, Ekmizer Electronic Cigarette while in the domestic industry acceptance is anticipated to swiftly raise. Tobacco program within the country in depth retail distribution channels (greater than 500 million households) is anticipated to promptly develop electronic cigarette revenue channels. Research and advancement, the domestic tobacco small business leader from the research of flavors and fragrances, is anticipated with its leading technologies, analysis and growth during the regions of e-cigarettes taste closer to conventional domestic cigarette taste, maximize consumer acceptance. Play the authentic channel strengths, traditional cigarette organizations accounted for restructuring possibilities. Classic cigarette smoke enterprises and businesses have a lengthy background of cooperation, in terms of merchandise good quality, stability, delivery ensure period, etc. all have better qualifications, is expected to love a normal benefit within the potential procedure of transition channels of e-cigarettes in new small business make barriers to entry.



 At this time, Shanghai Green new and by now established a joint venture enterprise Dongfeng shares Zhen Yue Xin Jian, bilateral cooperation, with much better coverage in the downstream channels; focusing on electronic cigarette merchandise, the layout of potential outbreaks with the domestic marketplace. Regarding 3-5 years time dimension considerations, domestic electronic cigarette industry opening, will provide a tremendous market place room to the Division of Enterprise classic cigarette. We conducted a sensitivity estimates, the domestic cigarette e-cigarettes accounted for 10% market place share on the standard, conventional cigarette companies accounted for 20% carried Division estimates, the corresponding market reached 23 billion yuan.



 Field manufacturing patterns scattered channels possess the benefit of potential organization is anticipated to develop into the market consolidator. At existing, China is the largest producer of electronic cigarettes, in excess of 90% from the estimated global electronic cigarettes manufactured ??in China, and Shenzhen since the gathering spot of electronic products, has a comprehensive industrial chain advantage, with nearly a thousand electronic cigarette producers. Because the industry matures, the present decentralized electronic cigarette manufacturing sector while in the long term might be to integrate. Long term channel edge organizations with secure orders expected assets, foremost industry consolidation, the completion from the full layout in the electronic cigarette field chain, which include batteries, smoke oil components, strengthening the handle of upstream electrical power, even though the industrial chain to get far more revenue http://www.ekmizer.com/