2014 notebook PC shipments in the first quarter continued to cool

Notebook (NB) shipments at over 1 month after the sharp decline compared with December , according to DIGITIMES Research and Statistics , February world's top five or top three foundries brand NB shipment month decline rate between 0 to 3%, and 2013 January to February the trend quite , but fell in February mainly reflect inventory adjustment effect produced . But there seems to end in March brands tend to be conservative trend for the first quarter of 2014, NB shipments planted variables recession fear of magnitude of around 7 %.
DIGITIMES Research pointed to various vendors NB shipment performance, brand factory to Hewlett-Packard (HP) contrarian growth of more than 30% of the performance of the best, other brands are still in January the recession , but January of the same growth trend Asus (Asus) , although more than 10% decline in February , but still keep the power level of 1.3 million units (excluding removable appearance T100), 2 consecutive months with Acer (Acer) gap, while Acer monthly shipments approximately only with Apple (Apple) millions of considerable scale .
NB various foundries in February compared with January shipments also fell , but the magnitude of the plant rather , only in March may appear obvious gap, Compal expected to ship back to temperature due to the association and a more marked increase in Britain orders will affect the industry began to shift up to Toshiba (Toshiba) subject to the new year , NB shipment is relatively weak .
Manufacturers News , Microsoft 's new chief executive by a non- Windows and hardware development experience Satya Nadella took over , plus Microsoft has started a low $ 300 NB license program , DIGITIMES Research believes that this can be interpreted as Microsoft's board of directors or Nadella can not look past burden and emotional impact on the Windows hardware career with sweeping reforms , this will further contain the future development of the PC market and industry .
Sony VAIO equal abandon announce its differentiation strategy fails , DIGITIMES Research grasp information from the supply chain , the current Sony has ceased to purchase components, in the second quarter VAIO NB orders may be less than 30% of the previous quarter ; Additionally , VAIO PC follow-up will then resell other PC brand is still cause for concern.
1 to 2 months PC brand factory also been released in the latest quarterly earnings report , HP continuation of the situation in the previous quarter upturn operations , Lenovo is sustained profitable revenue growth , Acer has always believed that the material loss and layoff costs are leading to large losses over a period of time the reason , there ASUS NB ,2-in-1 product (Transformerbook T100), smart phones and desktop PC business to grow, driven by sales to get rid of the plight of the previous quarter , but profit performance has yet to be improved.